UNSCENT – Fragments of the Emerging
Presents the international olfactory scene of Art Perfumery with installations and project rooms, in the historic surroundings of Palazzo Morando in via S. Andrea 6, in the heart of the fashion district. The name of the event, by using its negative form, seeks to communicate the world of perfume without perfume, activating a programme of research on the invisibility of essences in the context of the world that inspires them. Devised and developed by Celso Fadelli, President and Fragrance Curator of Intertrade Group and Cristiano Seganfreddo, Founder and Creative Director of Agenzia del Contemporaneo. UNSCENT is a new concept for communicating the world of perfumery research by devising an emotional platform which. Following a path through art installations and olfactory rooms created by fifteen brands of perfumery, through the rooms on the ground floor, the visitor is guided through an experimental crescendo between art and fashion which ends in the lounge area in front of the internal garden. A multi-sensorial itinerary involving fashion, thanks to a series of site specific experiences created by Excelsior Milano especially for the occasion. Antonia Excelsior’s visual team will develop a creative short-circuit to bring the world of fragrances into dialogue with a series of accessories and fashion items selected for each room according to different themes. An ever-changing succession of ideas and cross-currents are also to be found in the Excelsior shopping experience, whose fashion selection is entrusted to Antonia’s experience and unmistakable style. The exhibition event will be marked by a special limited edition catalogue, published by Flaneur&Dust, a precious cameo containing olfactory and visual fragments of UNSCENT and its leading personalities.
